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    SEM or Search Engine Marketing is a form of Internet marketing that tries to promote site by increasing website visibility in search engines through the use of various methods like search engine optimization, paid placement and inclusion, contextual advertising, and PPC campaigns.

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The Term SEO has its origins to period when Webmasters and content providers began optimizing sites for search engines in the mid-1990s when the first search engines were cataloging the early Web. Earlier, all a webmaster needed to do was to submit the URL of a page but as technology advanced and the number of websites became huge, more focused efforts from people involved with getting a website indexed into a search engine evolved.

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For Us, Organic SEO is considering how search engines work and what people search for, and optimizing a website organically so that it will be ranked favorably in their results. SEO is a process which primarily involves editing the page content, HTML and associated coding to increase its relevance to selected keywords and to make pages search engine friendly for the purpose of search engine indexing of website.

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